The BBA program aims to produce capable and knowledgeable students who manifest an understanding of work and careers and an ability to adapt quickly to the expectations of employers and the work environment. To this end we strive to realize the following set of program objectives for all our undergraduate Business Majors.
The Bachelor of Business Administration encourages students to achieve the following educational objectives:
- Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management.
- Apply and demonstrate oral and written communication skills.
- Utilize current information technology to support business decision-making.
- Illustrate the value of diversity when developing a global perspective.
- Use independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities.
- Employ a sense of ethics and values which can be applied in a personal and professional environment.
A two-year 120-credit program, including a four-month internship and a research project.
- Foundations of Business
- Principles of Accounting
- Concepts of Microeconomics
- Concepts of Macroeconomics
- Introduction to Business Writing
- Introduction to Business Law
- Foundations of Statistics
- Intro to Organizational Behavior
- Introduction to Leadership
- Principles of Marketing
- Essentials of Corporate Finance
- Introduction to Information Systems
- Fundamentals of Decision Making
- Intro to Operations Management
- Introduction to Sales Management
- The Essentials of Entrepreneurship
- Principles of Advertising
- Introduction to Business Research
- The Necessities of International
Marketing & Culture
- Development of Business Strategy
- English Composition
- English Literature
- College Algebra
- Human Geography
- Human Civilizations
- Art History
- World Politics
- Introduction to Psychology
- Human Development
- Introduction to Sociology
- International Relations
- Introduction to Ecology
- Environmental Science
- Introduction to Communication
- World Religions
- Critical Thinking & Problem Solving
Digital Marketing Specialization (18 Credits)
The specialization tracks in Digital Marketing prepares students for the exciting world of digital media in Nepal by providing them practical knowledge and skills required for effective communication in the digital sphere. The students completing this course should be able to formulate marketing strategies to complement the traditional mix and adopt emerging digital channels for improved holistic marketing communications.
BUS 370 E-Commerce
BUS 372 Applied Marketing Analytics
BUS 378 Applied Search Marketing
BUS 376 Customer Relationship Management
BUS 380 Integrated Marketing Communications
BUS 382 Social Media Strategy
Finance Specialization (12 Credits)
Specialization in finance provides students with knowledge and understanding essential to make sound investment and financing decisions. This concentration focuses on quantitative and analytical skill necessary to make appropriate financial and investment decisions taking into consideration the global environment. Students can develop careers in banking, finance, accounting, and general management.
BUS 337 Financial Institutions and Market
BUS 336 Working Capital Management
BUS 360 Investment Decision
BUS 338 Corporate Financial Decisions
Human Resource Management Specialization (12 Credits)
Human Resource Management concentration course prepares students to work with people and to resolve conflict situations. Students will also learn good people skills and communication and negotiation skills. In business world, employees are treated as valuable assets, so it is essential for students to know proper and effective management of human resource. This course enables students to understand team structuring, building organizational culture, people engagement, and overall development of employees’ efficiency.
BUS 358 Fundamentals of Human Resource Management
BUS 362 Performance Management
BUS 363 Management of Labor Relations
BUS 361 Compensation and Reward Management
Marketing Specialization (12 Credits)
Marketing concentration will help students to become a better communicator, individually and in a team setting. Today, marketing is all about communicating one’s ideas about products and services to the mass. Students will now look more appealing in the future workplace with constitutes of both personal skills and presentation skill. Besides, the course will also draw students’ attention to the importance of marketing mix, consumer behavior, technological influence on marketing, etc.
BUS 356 Mass and Media Communication
BUS 354 Principles of Branding
BUS 352 Consumer Behavior
BUS 353 Public Relations
We select students on the basis of
Written test (25%),
Past experience & involvement (25%)
and previous academic performance (25%).
In life, we are what we are because someone had trusted in us and given a chance in critical
moments. Thus, during the selection process, we consciously make decisions to give a chance to
students despite their past and background, given that they show a commitment.
Higher secondary or equivalent.
Initial scholarships are awarded based on four criteria: past academic performance, King’s written examination score, personal interview score, and extra-curricular activities.
MERIT OR PERFORMANCE BASED SCHOLARSHIP SCHOLARSHIPS
- For Working Professionals & Entrepreneurship: Merit-based scholarship is awarded to students based on academic performance and attendance in each trimester.
- For Regular Students: Merit-based scholarship is awarded to students based on academic performance, attendance, and involvement in extra-curricular activities.
- Need-Based Scholarship: Deserving students with excellent academic performance and involvement in extra-curricular activities but are from a poor financial background are awarded Need-Based Scholarship.
- Teach For Nepal King’s Public Service Scholarship: King’s College awards two full scholarship and one partial scholarship to Teach For
Nepal Alumni in Spring and Fall Session each year.