The  media consumption pattern in  Nepal is changing at an unprecedented rate as increasingly people are turning to digital technologies and channels for information. The use of the internet is increasing by leaps and bounds thanks to thousands of smartphone users joining the fray of internet consumers every month. King’s College, being a forerunner in world-class education promotes the entrepreneurial spirit in students on a continuous basis to bridge the gap between what the digital media industry needs and what we can offer.

Students will gain a detailed understanding of the overall business landscape and concepts exclusive to digital marketing, for example, search engine optimization (SEO), social media marketing (SMM), web data analysis, digital analytics etc.

Opportunities for digital marketers is vast. With new innovations and avenues opening up, along with the government and regulatory push in Nepal, BBA in Digital Marketing graduates can choose to work in countless roles such as search engine optimization specialist, social media specialist, digital strategy specialist, content marketing manager and so forth.

Course Structure

General Courses: (10 x3) = 30 credits

Business Courses: (20 x3) = 60 credits

Digital Marketing Majors: (10×3) = 30 credits

Total: 120 credits

Course Duration: 4 years

BBA in Digital Marketing in Nepal
General Courses
  • English Composition
  • English Literature
  • College Algebra
  • Art History
  • Sociology
  • Psychology
  • U.S. History
  • Introduction to Communication
  • Human Geography
  • Introduction to Ecology
Digital Marketing Major
  • E-Commerce
  • Applied Marketing Analytics
  • Applied Search Marketing
  • Customer Relationship Management
  • Digital Marketing Strategy
  • Integrated Marketing Communication
  • Social Media Strategy
  • Pop Culture
  • Web Technology
  • Introduction to Programming
Business Courses
  • Foundations of Business
  • Principles of Accounting
  • Concepts of Microeconomics
  • Concepts of Macroeconomics
  • Introduction to Business Writing
  • Introduction to Business Law
  • Foundations of Statistics
  • Introduction to Organizational Behavior
  • Introduction to Leadership
  • Principles of Marketing
  • Essentials of Corporate Finance
  • Introduction to Information Systems
  • Fundamentals of Decision Making
  • Intro to Operations Management
  • Introduction to Sales Management
  • The Essentials of Entrepreneurship
  • The Necessities of International Marketing & Culture
  • Principles of Advertising
  • Introduction to Business Research
  • Development of Business Strategy

Students will also submit one of these papers as a part of the course

  • Applied Research Report
  • Internship Reflection Report
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