BBA General

The 4-year BBA General program equips you with the understanding of the fundamentals of business and management. The courses in the program expose you to not only concepts, but also real world experiences through projects for learning that is enriched.

Learn and grow with your peers

We believe that diverse perspectives make the learning environment richer. Learning in a space where ideas, examples and cases that cut across industries and boundaries, you and your peers engage in discussions and challenges that help you learn from each other.

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Career Pathways

Graduates of MBA Entrepreneurship can explore the following career options:

Implementing your own business idea as a founder or co-founder of a Start-up
Work in the leadership position in a start-up as a CEO, COO and other leadership position driving the processes inside a start-up
Work in the entrepreneurship and innovation ecosystem as a consultant, advisor or support to Start-Ups

Course list

Core courses

Foundation of Business
Principles of Accounting
Concepts of MicroEconomics
Concepts of MacroEconomics
Introduction to Business Writing
Introduction to Business Law
Foundations of Statistics
Introduction to Organizational Behavior
Introduction to Leadership
Principles of Marketing
Essentials of Corporate Finance
Introduction to Information Systems
Fundamentals of Decision Making
Foundations in Operations Management
Introduction to Sales Management
Essentials of Entrepreneurship
The Necessities of International Marketing & Culture
Principles of Advertising
Introduction to Business Research
Development of Business Strategy (Capstone)
Academic Communication
The Impact of Art: Visual, Media & Design
Composition 1
Creating a Sustainable World: Technology & Energy Solutions
Critical Thinking & Problem Solving
Composition 2
College Algebra
Psychology, Motivation & Decision-Making
Personal Finance
Speech, Debate and Ethics
Integrative Studies Capstone

Specialization/elective courses

Finance
Working Capital Management
Financial Institutions and Marketing
Corporate Financial Decisions
Investment Decision
Commercial Bank Management

HRM
Fundamentals of Human Resource Management
Compensation and Reward Management
Performance Management
Management in Labor Relations
Negotiation and Conflict Management

Marketing
Consumer Behavior
Public Relations
Principles of Branding
Mass Media and Communications
Integrated Marketing Communication