BBA Digital Marketing
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Career Pathways
Opportunities for digital marketers is vast. With new innovations and avenues opening up, along with the government and regulatory push in Nepal, BBA in Digital Marketing graduates can choose to work in countless roles such as search engine optimization specialist, social media specialist, digital strategy specialist, content marketing manager and so forth.
Related
Course list
Core courses
Foundation of Business
Principles of Accounting
Concepts of MicroEconomics
Concepts of MacroEconomics
Introduction to Business Writing
Introduction to Business Law
Foundations of Statistics
Introduction to Organizational Behavior
Introduction to Leadership
Principles of Marketing
Essentials of Corporate Finance
Introduction to Information Systems
Fundamentals of Decision Making
Foundations in Operations Management
Introduction to Sales Management
Essentials of Entrepreneurship
The Necessities of International Marketing & Culture
Principles of Advertising
Introduction to Business Research
Development of Business Strategy (Capstone)
Academic Communication
The Impact of Art: Visual, Media & Design
Composition 1
Creating a Sustainable World: Technology & Energy Solutions
Critical Thinking & Problem Solving
Composition 2
College Algebra
Psychology, Motivation & Decision-Making
Personal Finance
Speech, Debate and Ethics
Integrative Studies Capstone
Specialization/elective courses
E-Commerce
Applied Marketing Analytics
Applied Search Marketing
Customer Relationship Management
Digital Marketing Strategy
Integrated Marketing Communication
Social Media Strategy
Project Management
Concept Creation (DoLab)
Affiliated to Westcliff University, California.
Accredited by the WASC Senior College and University Commission
ACBSP Accredited
Approved by the Ministry of Education, Government of Nepal
Recognized by Tribhuvan University
Blogs

Articulation agreement with State University of New York – Albany
In view of a common commitment to global education, to continue to promote understanding and

United States Youth Council Experience: An Interview with Saswat Karki
Saswat Karki, a determined, motivated, passionate and responsible student, is pursuing his bachelor’s in business

Starting a digital marketing firm
By Pravin Adhikari Alumni – MBA If you know Pravin, you probably know him for

The Science of Targeting
By the Idea Jar team Creating a group audience and targeting them is one of
Insight Series with Nidhaan Shrestha
By Subash Sharma BBA Student On April 27, 2020 we had a guest speaker session

We are starting four new programs this summer
MBA Agri-Business, MBA Non-Profit Management, BBA Digital Marketing, and BBA Investment and Economics.

Intercultural exchange program with Labitrie School, Tournefeullie, France
King’s College has entered into an agreement with Labitrie College, Tournefeuillie, for the intercultural student