BBA Digital Marketing

BBA Digital Marketing at King’s College prepares you for the exciting world of digital media in Nepal by providing you with practical knowledge and skills required for effective communication in the digital sphere. You will be able to formulate marketing strategies to complement the traditional mix and adopt emerging digital channels for improved holistic marketing communications.
The media consumption pattern in Nepal is changing at an unprecedented rate as increasingly people are turning to digital technologies and channels for information. King’s, being a forerunner in world-class education promotes the entrepreneurial spirit in students on a continuous basis to bridge the gap between what the digital media industry needs and what we can offer.

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Career Pathways

Opportunities for digital marketers is vast. With new innovations and avenues opening up, along with the government and regulatory push in Nepal, BBA in Digital Marketing graduates can choose to work in countless roles such as search engine optimization specialist, social media specialist, digital strategy specialist, content marketing manager and so forth.

Course list

Core courses

Foundation of Business
Principles of Accounting
Concepts of MicroEconomics
Concepts of MacroEconomics
Introduction to Business Writing
Introduction to Business Law
Foundations of Statistics
Introduction to Organizational Behavior
Introduction to Leadership
Principles of Marketing
Essentials of Corporate Finance
Introduction to Information Systems
Fundamentals of Decision Making
Foundations in Operations Management
Introduction to Sales Management
Essentials of Entrepreneurship
The Necessities of International Marketing & Culture
Principles of Advertising
Introduction to Business Research
Development of Business Strategy (Capstone)
Academic Communication
The Impact of Art: Visual, Media & Design
Composition 1
Creating a Sustainable World: Technology & Energy Solutions
Critical Thinking & Problem Solving
Composition 2
College Algebra
Psychology, Motivation & Decision-Making
Personal Finance
Speech, Debate and Ethics
Integrative Studies Capstone

Specialization/elective courses

E-Commerce
Applied Marketing Analytics
Applied Search Marketing
Customer Relationship Management
Digital Marketing Strategy
Integrated Marketing Communication
Social Media Strategy
Project Management
Concept Creation (DoLab)

Affiliated to Westcliff University, California.

Accredited by the WASC Senior College and University Commission

ACBSP Accredited

Approved by the Ministry of Education, Government of Nepal

Recognized by Tribhuvan University

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The Science of Targeting

By the Idea Jar team Creating a group audience and targeting them is one of