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Executive Education Center at King’s College aims to empower executives to unlearn, learn, and relearn - and to help them grow as leaders in their organizations. The Center offers powerful skill-based executive programs that help you reflect on your work, career path, and redefine your ambition. The programs, which are based on accelerated learning methods, also helps you develop your personal and professional strengths, and help you become an indispensable asset who can drive the organization to a new level.

Upcoming Event

DIGITAL MARKETING WORKSHOP

Program Description

Digital Marketing is an essential component to take advantage of the growing opportunities for any organization.  An integrated digital marketing strategy helps business be instantly responsive to consumer needs.  As a trending topic, it delivers conversion at the same time helps companies generate better revenues. It enables interaction with targeted audiences while significantly adding to brand name and brand recall. Digital marketing provides better return on investments on your marketing investments.

This Digital Marketing Workshop will equip learners with a broad understanding of the principles of digital marketing. Learners then progress along the path, picking up advanced skills in Web Analytics, Search Engine Optimization, and Social Media Marketing, required by every digital marketing professional. Additional offerings in Digital Display marketing, Email Marketing, Conversion Optimization & Mobile Marketing give you the flexibility to master additional knowledge areas as needed.

This Digital Marketing Workshop in Nepal helps participants cover the key concepts needed to lead organization’s digital marketing strategy effectively. The workshop will involve a review to find the capabilities in place to help business manage the digital touch points.  The workshop will demonstrate how various digital marketing tools will help business drive the company revenue, while significantly adding to your brand name and brand recall.

Speakers

Subhrajit Dutta

Subhrajit Dutta

Subhrajit is a high‐performing communicator with more than 12 years of experience in strategic communications consulting, digital marketing, program management, change management, internal communications, and external communications including advertising, public relations and brand management. He has worked with leadership and cross-functional teams across various countries in Asia, Europe, the United States, the Middle East and North Africa. A seasoned professional, he has worked in various industries such as advertising, public relations, petrochemicals, automotive, and business consulting.

 

Subhrajit has two Master’s degree in communications—Post Graduate Diploma in Communication Management from Symbiosis Institute of Mass Communication, India (2003)—a top institute in India, followed by Master’s in Mass Communication from Nanyang Technological University (NTU), Singapore in 2010—ranked amongst the best communications schools worldwide. He has been granted the prestigious J.N. Tata (2009) and Sir Dorabji Tata (2009) scholarships instituted by the Tata Trust enabling Indian students to pursue higher studies internationally.
With a keen interest in advancing education, he has trained communications students and corporate professionals over the years.

Ujjwal K Chowdhury

Ujjwal K Chowdhury

A transformer, evangelist, and educator, Prof. Ujjwal K Chowdhury’s mission is to make Asia an epicenter of excellence in communications. A media connoisseur, covering every aspect of communications, he has transformed several start-up institutions into formidable brands. With more than 25 years of academic and consulting engagements in Dubai, Geneva, Amsterdam, Nepal and India, and loved by thousands of students, corporate and industrial bodies, Prof. Ujjwal K. Chowdhury helps enterprises and trade bodies into achieving excellence in branding, communications and reputation management.

He is the first Vice Chancellor of the new Ramoji Krian University and earlier Dean of Symbiosis International University, Amity University and Whistling Woods International.

Benefits to the Participants

  • Gaining insight into the wonderful world of digital marketing
  • Understanding key concepts and channels of digital marketing
  • Leveraging digital marketing to boost business and scale up revenue
  • Inclusion of digital marketing within the Integrated Marketing Communication (IMC) strategy

Benefits to the Organization

  • Extensive use of digital marketing by marketers can improve profitability
  • Use of digital marketing channels can lead to increased brand awareness at no additional cost
  • Sales can improve with enhanced brand recall through the comprehensive showcasing of brand to the consumers
  • Employees, by understanding key concepts, can easily work with external digital marketing agencies or train other colleagues