Brand has to stay relevant and consistent
Mr. Alok Kohli, Country Director of Coca-Cola Nepal, talked about the importance of remaining consistent and relevant for brands to be successful. Talking in an interaction with the students of King’s College on Thursday July 28, 2016, Mr. Kohli highlighted Coca Cola’s works in Nepal which have strategically targeted people’s passion on food, music, and sports.
Mr. Kohli stated, “Being relevant in Nepal means being closer to what Nepali’s love.” Nepali people love mo:mo, music, and football. The company has organized events like Coca-Cola Momo Utsav, Coca Cola Football Cup, has also initiated “Pheri Uthne Cha Nepal” campaign after last year’s destructive earthquake. Similarly, Coca Cola is also involved with “Support my School” project.
The one and half hour session had lots of insights followed by provoking questions asked by the BBA and MBA students of Kings. Mr. Kholi informed, “Human body requires 1700 to 2400 calories everyday, and Coke has 100 calories per bottle. There are also options like Coke Zero for people on a diet.”