BBA Program Objectives

The BBA program aims to produce capable and knowledgeable students who manifest an understanding of work and careers and an ability to adapt quickly to the expectations of employers and the work environment. To this end we strive to realize the following set of program objectives for all our undergraduate Business Majors.

The Bachelor of Business Administration encourages students to achieve the following educational objectives:

  1. Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management.
  2. Apply and demonstrate oral and written communication skills.
  3. Utilize current information technology to support business decision-making.
  4. Illustrate the value of diversity when developing a global perspective.
  5. Use independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities.
  6. Employ a sense of ethics and values which can be applied in a personal and professional environment.

BBA Core Courses (60 credits)

Course Number Credits Course Title
BUS 300 3 Foundations of Business
BUS 305 3 Principles of Accounting
BUS 310 3 Concepts of Microeconomics
BUS 311 3 Concepts of Macroeconomics
BUS 315 3 Introduction to Business Writing
BUS 317 3 Introduction to Business Law
BUS 320 3 Foundations of Statistics
BUS 323 3 Intro to Organizational Behavior
BUS 325 3 Introduction to Leadership
BUS 330 3 Principles of Marketing
BUS 334 3 Essentials of Corporate Finance
BUS 340 3 Introduction to Information Systems
BUS 345 3 Fundamentals of Decision Making
BUS 349 3 Intro to Operations Management
BUS 350 3 Introduction to Sales Management
BUS 355 3 The Essentials of Entrepreneurship
BUS 367 3 The Necessities of International Marketing & Culture
BUS 385 3 Principles of Advertising
BUS 387 3 Introduction to Business Research
BUS 390 3 Development of Business Strategy

General Education Courses for BBA

The BBA program consists of a program requirement of 120 credit hours, of which 60 may be associated with general education and concentration courses, and 60 are required to be associated with specific business courses. A key component of the BBA at Westcliff University is the flexibility which is offered to the students.

A student may transfer up to 60 general education credit hours to Westcliff, in addition to 30 credit hours for the BBA business curriculum courses. Alternatively, the student may take all general education and all business courses at Westcliff, or a student may elect to take only the general education courses, or only the business oriented courses.

General Education –  45 Credits

Course Number Credits Title
BUS 100 3 Art History
BUS 115 3 Introduction to Communication
BUS 120 3 English Composition
BUS 135 3 College Algebra
BUS 150 3 English Literature
BUS 165 3 Human Geography
BUS 170 3 Human Civilizations
BUS 190 3 Critical Thinking and Problem Solving
BUS 205 3 International Relations
BUS 220 3 World Politics
BUS 235 3 Introduction to Psychology
BUS 240 3 Human Development
BUS 245 3 Introduction to Sociology
BUS 275 3 Introduction to Ecology
BUS 280 3 Environmental Science

Students are required to choose a concentration within the BBA program.

Marketing Concentration – 15 credits

Course Number Credits Course Title
BUS 353 3 Marketing Concentration I
BUS 354 3 Marketing Concentration II
BUS 355 3 Marketing Concentration III
BUS 356 3 Marketing Concentration IV
BUS 357 3 Marketing Concentration V

Financial Management Concentration – 15 credits

Course Number Credits Course Title
BUS 336 3 Commercial Bank Management
BUS 337 3 Financial Institutions and Marketing
BUS 338 3 Corporate Financial Decisions
BUS 339 3 Financial Derivatives & Risk Management
BUS 333 3 Finance Concentration V

Human Resources Concentration

Course Number Credits Course Title
BUS 360 3 Human Resource Management
BUS 361 3 Human Resource Management Concentration II
BUS 362 3 Human Resource Management Concentration III
BUS 363 3 Human Resource Management Concentration IV
BUS 364 3 Human Resource Management Concentration V

Grading Policy

Item Description % of Grade Type of Student Work
A Attendance and Participation 30% Lecture and Discussions
B Professional Assignments 10% Homework
C Quiz 5% Examination
D CLA1 – Midterm 25% Homework
E CLA2-Final Exam 30% Assignment & Project Completion
 Total 100%

Academic Engagement and Preparations

Academic Engagement 
Direct Teacher Instruction (Virtual Class Sessions) 10 hours
Indirect Teacher Instruction (Online Viewing of PowerPoint Presentations and Videos) 10.5 hours
Contributing to Online Discussions 21.5 hours
Taking Quizzes 2 hours
Initiating Contact with Professors 1 hours
Total 45 hours
Reading Required Texts 30 hours
Reviewing PowerPoint Presentations and Lecture Notes 24 hours
Completing Professional Assignments 8 hours
Comprehensive Learning Assessments (CLAs 1 and 2) 24 hours
Studying for Quizzes 4 hours
Total 90 hours
Total Hours of Academic Engagement and Preparation 135 hours

Student work includes direct or indirect faculty instruction.

Academic engagement may include, but is not limited to, submitting an academic assignment, viewing class lectures on campus or online (synchronous or asynchronous), taking an examination, completing an interactive tutorial or computer-assisted instruction, attending a study group that is assigned by the institution, contributing to an academic online discussion, initiating contact with a faculty member to ask a question about the academic subject studied in the course, conducting laboratory work, and completing an externship or internship.

Preparation is typically homework, such as reading and study time, and completing assignments and projects. Therefore, a 3 semester credit hour course requires 135 semester hours (45 hours of academic engagement and 90 hours of preparation).

Grading Scale

Percentage Grade Grade Point Description
93% – 100% A 4 Superior
90% – 92% A- 3.67 Excellent
87% – 89% B+ 3.33 Good
83% – 86% B 3 Good
80% – 82% B- 2.67 Good
77% – 79% C+ 2.33 Average
73% – 76% C 2 Average
70% – 72% C- 1.67 Average
67% – 69% D+ 1.33 Poor
63% – 66% D 1 Poor
60% – 62% D- 0.67 Poor
Less than 60% F 0 Failing

Detailed description of each Grading Criteria

Grading Criteria for Class Participation

Class participation and attendance are based on the following two factors:

On-Campus Class Session Discussion

Students are expected to attend their On-Campus Class Session (OCS) each week. Preparation for class involves reading the materials and working through, in some detail, the case preparation for class in advance. By preparing these questions, students will get the most learning out of the class. While in class, more participation will lead to increases in the quality and rigor not only of the class but of other student’s learning modalities as well. Westcliff University provides an open forum environment. There is no limit on the discussion in which you may involve yourself.

Discussion Board Questions

Each week, students will be assigned 2-4 Discussion Questions. For each Discussion Question, students must post an answer in the Discussion Board on their course Global Academic Portal (GAP) by the assigned deadline each week. Students must then post a Peer Response for each Discussion Question by the deadline that same week.  The GAP can be accessed online at

You are expected to answer each discussion question critically and actively participate in class. All discussion responses should be at least 1 paragraph in length with significant, rigorous content.  Your response should reflect your ability to conduct research and should include citations.  You should also present your analysis and back it up with specific examples. Responses to other learners’ analyses should add substance, request clarification, provide a different perspective, or challenge the assertions made by providing real or hypothetical scenarios that the original analysis does not adequately address. It is also good practice to provide normal, supportive comments. Everyone appreciates this feedback.  Remember, the purpose of course discussions is to stimulate academic debate.

In assigning grades to class discussion, faculty will focus primarily on the quality of your input; however, it usually takes at least some quantity of participation for us to make that evaluation.

Good case discussions take the group farther than any one individual or study group can go on their own. However, it takes at least a certain quantity of participation to make that evaluation. Instructors will develop grades and scores based on the quantity and quality of your contributions.

In general, the instructors’ criteria are:

  1. Are points made relevant to the discussion?
  2. Do they go beyond a mere recitation of case facts, and are implications clearly drawn?
  3. Is there evidence of analysis rather than expression of opinion?
  4. Are comments linked to those of others?
  5. Did the contribution further the class’ understanding of issues?

Students who neglect to submit their Class Participation responses (either answers to discussion questions or responses to classmates/faculty) by the stated weekly deadlines will be deducted up to 15% of the online participation points possible for that week. Discussion Boards close on Sunday of each week at 11:59pm at which time students are no longer able to post responses and receive no credit for missed posts. Technological issues are not considered valid grounds for late assignment submission. Students are responsible for printing their own assignments, when necessary. Unless an ‘Incomplete’ grade has been granted, assignments submitted after the last day of class will not be accepted.